introdution
How to spend on marketing Marketing the right way. helping you succeed through online marketing. – All right, so today we are going to talk about How to spend on marketing the right way because we’re in a tough economic period right now as of this recording.
1: How to spend on marketing Marketing
This is of 2023. and I wanted to give you a couple thoughts just to protect yourself moving forward.A long time ago, I mean when the economy was very good. Over a year ago, probably a year and a half ago, it was all about can we really scale Achieving fast and high growth And it’s okay if you lose money, just grow at all costs. And now people are realistic. Like, well, if you spend a dollar and you lose $2.
- why would you spend the dollar ,you are growing, but the losses continue. So why wouldn’t you want to spend a dollar to earn a dollar instead of losing a dollar?
Sure, you may not have as much growth, but at least you’re making real money. We believe that in any economy, the best way to expand marketing and How to spend on marketing is to do it slowly, steadily and profitably.
2: how much spent on marketing
You got to be very methodical with your marketing spend. It doesn’t mean everything has to be profitable. but you can’t just turn on the knob or crank up the knob and just be like, cool. I went from spending, you know, $1,000 a day to now, or $100 a day to like a million dollars a day.
- organic marketing It just doesn’t work that way. Or even if it’s , you can’t just go from I’m spending 10 grand a month to now 200 grand a month. Well, you can, but you’re just going to end up burning a lot of money and doing a lot., You want to raise the next round, you want to go to VC, you want to raise the valuation and then raise and maybe take a secondary.
That means take the chips off the table then in 2022 or 2020 even before all the privacy changes rolled out, marketing was kind of on easy mode. And now it’s like, no, you got to be more creative now. You got to be efficient with your spend, and if it’s not going well, you got to cut it. It’s like discipline is coming back, which is good in the long run.
3: find the best marketing for spend
Yeah, discipline is really good. What you’ll also find in marketing too, it doesn’t matter what kind of economy you’re in, the hardest part with marketing is actually to scale it up. It’s not hard to run profitable Google ads or Facebook ads or to do SEO. It’s hard to do it at scale.
And when I mean scale, ranking for millions of keywords organically, or scaling up your paid ads to go after many different countries and spending a million, $2 million a month. Scale is what tends to break marketing.
And you can’t just scale up and you can’t just spend, you got to slowly ease into it, and if you don’t, you’ll just find that you’re burning a lot of money. And it’s not about, oh, we’re a billion dollar company or a $100 billion dollar company, we can just spend it.
4: how much cash you have spend
Spending it fast doesn’t really solve the problem. When you go slow and steady and speed up, you tend to get much better results in the long run as well. Again, this doesn’t matter what your valuation is or , it’s more so it just produces better results. (screen whooshing) Now, if you have any questions, leave a comment below. I’m here to answer them and help you out, like it, share it, tell people about it. Thank you very much.
conclusion
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